So are you all ready for Styleaid?
Yeah, except for some last minute touches.
Then you’ll be delivering stuff tomorrow to WA AIDS council?
No, we are taking them in person because there’s this umbrella.
Is that because they are delicate?
No it’s just ridiculous big!
This is how my little chat with Amanda McKenna (Mandi Mac) went on. Nicely sized and positioned granny flat off her home is used as Mandi Mac’s studio in Menora, suburb that is very close to the city but not that well known – consider it as a hidden treasure with old charming houses.
I first came across Mandi Mac at Fremantle High Street Collective in 2008. I then found out that she dressed a best man (actually a girl) for my friend’s wedding. Confusing? Well fear not. It all made sense when I met her. With her cracking personality it’s not strange for Mandi Mac to design a suit to dress a girl who’s been named as a best man.
Are you then doing different things for PFF then?
Not completely but we will add fresh pieces for Perth Fashion Festival. It’s for us as well for others. We want to keep things fresh. And also we don’t do wholesales as we have two shops so we can do different things as we feel like.
So how’s Hustle and Libertine arranged and how’s the business?
It’s co-owned by three of us – Mandi Mac, Linpin and Cocoon. Mt Lawley (where Libertine is) is more out there more experimental. Whereas, Fremantle (Hustle) is less so.
Mandi Mac?
It’s co-owned by three of us – Mandi Mac, Linpin and Cocoon. Mt Lawley (where Libertine is) is more out there more experimental. Whereas, Fremantle (Hustle) is less so.
Mandi Mac how did it all start?
Started late, went to uni and did a couple of degrees.
Couple?
Anthropology and sociology, minor in media. Then I studied part-time at Freo Tafe (Challenge TAFE). And then entered a couple of competitions and did really well so I went full time study at Bently (Swan TAFE). Started my label in my second year and started wholesale in Perth. In the third year, I took my collection to Melbourne Fashion Week and got an agent. Then from there….
When was it then?
2006 no.. 2005
How do you describe your style? Why do people love mandi mac?
Most of stuff comes out of from here has hand worked elements. All of them we’ve touched in some ways. All the tucks in dresses they are done ourselves (Joe and Amanda). There’s always hand crafted feel to it.
Do you think that’s the main attraction?
Ah we also do very small runs. Just to keep it fresh for us and keep the momentum for us. I like doing 5-10 and move onto next thing then move onto next thing.
So you don’t have big collections happening once or twice year then?
Yep, keep injecting new things all through. For fashion festivals, I do more experimental pieces which I love doing. A little break from retail work.
But how you study anthropology and change it into fashion?
In a way, anthropology helped in this industry. Also, while I loved being academic I also loved working with my hands more. I love my tools. Dying fabric etc.
We then somehow got onto talking about her other half. Mandi hates calling him husband so we settled on ‘partner’.
So you have a partner? I’m not assuming anything here.
I love you said that. Yes, I do have a partner. He is a lawyer.
Do you dress him in a Mandi Mac kind of way sometimes?
No, he is fine by himself actually. He does it quite well.
The only reason he got a date from me was because he was wearing Dr. Martens. And the second date, he picked me up after work.. he was wearing cufflinks… he’s a bit left a field. Other lawyers don’t understand him. People don’t get it… Nah, he’s cool. Are you with someone?
I’m married.
You don’t look like you’re married to someone!
I’ve been married to my husband for 12 years! So, I know a thing or two about being with someone. Changing each other.. improving..
Growing!
Yes, Growing. He obviously supports you.
Yes, he does very much. He is the person who makes me a cuppa when I’m working at night.
How is it financially for you at the moment?
Self sustaining. There’s no point comparing with other WA’s big labels as we are doing well. And, I don’t want to leave Perth at all. I also have renovations to the house to do. I hate Melbourne weather.
I think you found your niche market here anyway. It’s only going to grow.
Exactly, I think it’s the long term sustainability of the business that is more important. Also going back to why people like Mandi Mac. – They are collectors’ pieces rather than trend based pieces and that’s how I want to keep it. A couple of times West Australian called them ‘must have’s but that’s how they called it at the time.
Well I can’t wait for the show on Friday.
Yeah, I’m quite excited. It’s like Christmas for fashion crowd!
We digressed, we laughed and had a good time. No doubt you will be seeing more of Mandi Mac in this space because we need that dose of Mandi Mac happiness (as often as possible).
