Style Discovery

There was really no official finale as such. I believe there was an after-party on Friday after the awards ceremony but I had to give it a miss as I wanted to leave early to download pictures and deliver the news to you (along with all other reasons) that night. As a newbie blogger it [...]

This is it. The last event of the festival. Mercedes Benz Fashion Awards. Tonight we found out who was going to be our next Gemma Ward (she is a Perth girl in case you didn’t know), winner of the student designer award and other industry fashion award winners. First up.. did you guess it right [...]

I was surprised to find out that it was the first time in 10 year history of PFF to have WA designer collection shows. As you have witnessed in my recent posts the festival kicked off by major retail brands and continued with more ‘shop’ designs barring the student design show. I would have thought [...]

The shows I attended during the festival so far have been very commercial and they were all organised by retail companies. Certainly I haven’t shown you any creative work. I am guilty of hoarding these images for good three days. Mercedes Benz WA Student Fashion Award showcased interesting designs by aspiring student designers in four [...]

Swim suits, bikinis and more swim suits. You thought you had enough of them by now. As we are heading into summer the festival featured a lot of swim wear especially for women. You can see plenty of bikini girls from my posts

Some *lucky* Fashionistas with a big budget are going to be happy about this. Style Palace is a new online store with some fabulous Australian designer collections. The show was basically a launch party for that website. The site hasn’t been launched yet but they had to have a party and a parade with some [...]

OK, I wasn’t invited for this show. It was only for VIPs after all. I think I would have enjoyed it but I do think I would have felt like an ‘alien’. That was how I felt last night at the Style Palace launch anyway. I was totally uncomfortable amongst glitzy and seemingly glamorous people. [...]

The marquis in the city centre across from the train station was quite majestic. Nestled between the city hall and the Forrest Chase (Myers Department store and other boutiques), it looked rather deserted when I turned up just before 7 pm on September 3. With the official media pass around my neck I walked into [...]

I announced a few weeks ago that I would be attending some shows at the Perth Fashion Festival. I also hinted that I applied for a media passes for the festival. I’m excited to tell you that I picked up two media passes today. These will give me access to all the shows and events [...]