Tuesday, February 2, 2010

Alister Yiap's Skattwalk 2010 - Wild Dreams

It was wild alright. Pretty darn wild. Lisa and Co. did save the best for the last or should I say the most wild for the last. Alister's designs are always very dramatic. It doesn't always get presented well enough on the runway though. A lot of black means getting too dark without a properly lit runway. With just plain lighting his designs tend to lose drama. Skattwalk catwalk was really well lit and on top of that there were blue spot lights going off and that,my friends, made it really wild. It could have been a little too much for people with heart conditions maybe?

Act7_wild_dreams

What do you think made the show so special? You can't really miss geometric hair-dos can't you? Cubes and donuts.. all those shapes! When would you ever get to see that on people's head if it wasn't for a hair and make up show such as Skattwalk. Clearly, Natasha Vinci and Jillian Speck went to town with their hair design and I really loved them.

Act7_wild_dreams1

The show is over so this would be a good time to look at other aspects of Skattwalk 2010. The production was fantastic and it was enormously entertaining. However, there were things I noticed running up to the show. First of all, skattwalk's website. You knew that was coming didn't you? Have I ever mention someone's website just to praise? It's sad that the site doesn't give more. It could be so much better. I'm pretty sure after six years of Skattwalk there would be so much stuff to share and promote on the Internet. I won't even go into the aesthetics of the website. That brings me to ask the next question...The branding? Skatt salons are really cool and professional. Certainly, the services I experienced have been of high standard. But the promotional materials did not represent Skatt or skattwalk that well. They could be once again so much better. It's like driving around in a crappy old car wearing a Tarvydas dress. I wish I could be the advisor for the whole re-branding. Ok.. ranting time over. No doubt I would have made quite a few people upset including the guys at Skatt who worked really hard to get everything organised. In my defence, I was compelled to say what I said because I think skattwalk needs more care for the branding as people (who don't know skatt or never attended Skattwalk) would judge Skatt with what they see on paper and in magazines.

This has been the final instalment of Skattwalk 2010 coverage. There's no more until next year. Ah well, I just have to hunt for other interesting fashion events around the place don't I? In the meantime, you could still savour what was Skattwalk 2010 in Base East - where I store all of the catwalk photos.

catwalk_photos

1 comments:

stylestalker said...

love the hair. outta this world!

Post a Comment